PRAISE THE WORKERS, PRAISE THE WORK |
PRAISE THE CRANE, REACHING A GIANT HAND UP INTO A CLOUDLESS SKY |
Thanksgiving Day, during the Cowboys-Redskins game, I was nearly blown away by a poetic add for Ram Trucks, produced by The Richards Advertising Group of Dallas, Texas. The gist of it is here. If you missed it, you can find the 90 second ad on the Adweek web site.
PRAISE
By
The Richards Group, Dallas, Texas
Praise the mill,
Praise the rig
Praise the rope,
Praise the pull
and the die
Praise the time card,
the green card,
the union card
and the WIC card
Praise some urban mother,
bright-eyed and bone tired
Praise the daycare,
open late
Praise the candle,
lit at both ends
Praise the daycare,
open late
Praise the candle,
lit at both ends
Praise the coffee,
Praise the cup
Praise the diner, open late
Praise the dinner, now cold
Praise the crane,
reaching a giant hand
up into a cloudless sky
Praise the lonely,
laboring in the white linoleum glow
of midnight halls
Praise the mine worker,
Praise the mine
Praise the worker,
on the line
Praise the foreman,
and the floor
Praise the second shift,
early Saturday
Praise the snow,
just as it begins to fall
Praise all who sacrifice time at home
for a one-day dream
of their children's lives
outside of it
Praise the workers,
Praise the work
Too bad Pres. Elect Trump didn't have this for a campaign add, he probably would have taken the popular vote as well! I hope he sees it. The ad's message is why he was elected.
Americans don't want handouts, the crumbs that fall from their rulers' table. They want to work, to be paid an honest wage, to be independent and respected; they want, as always, to be free.
Americans don't want handouts, the crumbs that fall from their rulers' table. They want to work, to be paid an honest wage, to be independent and respected; they want, as always, to be free.
Anyway, honest work of all kinds has always been sacred to me, and this truck ad really resonated.
To Hell with Madison Avenue!
To Hell with Madison Avenue!
No comments:
Post a Comment