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Saturday, November 26, 2016

PRAISE THE WORKERS, PRAISE THE WORK



PRAISE THE WORKERS, PRAISE THE WORK
PRAISE THE CRANE, REACHING A GIANT HAND UP INTO A CLOUDLESS SKY

Saturday, 9:00 AM.  34 degrees F at the ferry dock, 30 on the back porch.  Wind W, mostly calm with occasional light gusts.  The sky is overcast, the humidity 89%.  The barometer is heading downward, now at 30.21".  The forecast is for seasonally warm temperatures and rainy weather through Thursday, then turning colder with snow showers on Friday and the weekend.
   Thanksgiving Day, during the Cowboys-Redskins game,  I was nearly blown away by a poetic add for Ram Trucks, produced by The Richards Advertising Group of Dallas, Texas.  The gist of it is here.  If you missed it, you can find the 90 second ad on the Adweek web site.

PRAISE
By
The Richards Group, Dallas, Texas

Praise the mill,
Praise the rig
Praise the rope, 
Praise the pull
and the die

Praise the time card,
the green card,
the union card
and the WIC card


Praise some urban mother,
bright-eyed and bone tired
Praise the daycare,
open late
Praise the candle,
lit at both ends

Praise the coffee,
Praise the cup
Praise the diner, open late
Praise the dinner, now cold

Praise the crane, 
reaching a giant hand
up into a cloudless sky

Praise the lonely,
laboring in the white linoleum glow
of midnight halls

Praise the mine worker,
Praise the mine
Praise the worker,
on the line
Praise the foreman,
and the floor 

Praise the second shift,
early Saturday
Praise the snow,
just as it begins to fall

Praise all who sacrifice time at home
for a one-day dream 
of their children's lives
outside of it

Praise the workers,
Praise the work

   Too bad Pres. Elect Trump didn't have this for a campaign add, he probably would have taken the popular vote as well! I hope he sees it.  The ad's message is why he was elected.
   Americans don't want handouts, the crumbs that fall from their rulers' table.  They want to work, to be paid an honest wage, to be independent and respected; they want, as always, to be free.
   Anyway, honest work of all kinds has always been sacred to me, and this truck ad  really resonated.
   To Hell with Madison Avenue!

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